Gregory Allan Creative Director

ABOUT

Working with the VIP CRM team I was briefed to create a campaign promoting a chance to win a luxury trip to Cape Town. The campaign consisted of an Initial Direct mail that took the form of an old-fashioned plane ticket, targeted emails and landing pages. I put together a media plan and worked with several designers who helped put together artwork for the 18 stages that were required, the object of which was to keep the customers engaged for the duration of the promotion.

MADEIT CREDITS

Who liked - Destination Cape Town

Back to Destination Cape Town project