ABOUT

To boost sales and keep Olmeca Tequila top of mind, Pernod Ricard requested a stand out promo pack design. I took inspiration from the Agave plant from which Tequila is made. The metal and printed card leaves collapse open to reveal the Olmeca range inside. This was accompanied by various branded cocktail making items for recipients to enjoy the drink in new and exciting ways.This was voted the most effective marketing campaign across all Olmeca Tequila territories worldwide for the year.