Greg Coulton Illustrator

ABOUT

Commission by SuperCulture to create a striking, stylish and alternative brand identity for West Beer's Heidi-Weisse - an authentic Bavarian–style wheat beer brewed in Glasgow.
Made in strict adherence to the Reinheitsgebot (Bavarian purity law of 1516), my task was to illustrate the maxim 'GLASCOVIAE COR, CAPUT GERMANICUM' (Glasgow heart, German head).
At the heart of the concept is Heidi, a confident and unorthodox heroine who embodies the beer's character - bold, elegant and not for the faint hearted!

Date created: June 2017 2017-06-01T00:00:00+0100
Date published: 12 February 2018 2018-02-12T16:31:10+0000

MADEIT CREDITS

Heidi-Weisse Wheat Beer

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