Greg Coulton Illustrator

ABOUT

Having pioneered 'art labels' over 25 years ago, Beck's invited me to showcase my work on their bottles for the 2018 reboot. Following in the footsteps of creative giants such as Gilbert & George, Tracey Emin, ​Jeff Koons and Damien Hirst, the invitation to present my work to the nation across 10 million bottles came as an honour and a privilege.
The inspiration for my label came from the insight that Beck’s is brewed to historic purity laws using only four ingredients. I considered what else follows a similar rule of purity through limited ingredients?
The answer I discovered is simple, if epic in scale. Four basic elements make up over 99% of organic molecules - Carbon, Hydrogen, Oxygen and Nitrogen. When combined the multitude of life is incredibly complex and varied, but all adhere to a very simple and pure law - Evolution through Natural Selection.
My ‘Tree of Life’ design contains specimens from all six major classifications of animals.

Date created: June 2019 2019-06-01T00:00:00+0100
Date published: 15 June 2019 2019-06-15T15:05:05+0100

AWARDS

World Illustration Awards (AOI) - Shortlisted

Beck's Art Label 2018

*
*
*
*
*
*
*
*

Comments