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About me

I'm a growth marketing and content marketing leader with more than 20 years of experience helping organizations build demand, earn trust, and scale thoughtfully.

I take a holistic, strategic, and customer-centric approach to marketing, partnering closely with executive teams to align growth strategy, content, product marketing, and customer experience. Applied across industries and business models (PLG and sales-led), my work has focused on clarifying market positioning, simplifying complex topics, building brand credibility, accelerating adoption, and driving revenue growth.

** BACKGROUND **
I've spent more than 20 years working across content, brand, product, and growth marketing, with roles spanning SaaS, ecommerce, and high-growth technology companies. Throughout my career, I've focused on helping organizations clarify their positioning, communicate value effectively, and increase revenue.

Much of my work has centered on helping organizations simplify and market complex products and ideas, especially as they scale. I've helped lead and develop scalable content and growth strategies, aligned marketing, product, and revenue teams around shared goals, and balanced long-term strategy with execution.
I've worked in-house at enterprise, mid-sized, and high-growth startup organizations during periods of expansion and transition, helping teams refine positioning, build content programs, and align marketing with business goals. I've partnered closely with product, sales, and executive leadership to ensure marketing efforts are tied to revenue goals.

** MARKETING LEADERSHIP AND INDUSTRY VISIBILITY **
My work spans core marketing disciplines, including content marketing, product marketing, brand messaging, growth strategy, and customer lifecycle marketing. Across roles, I've focused on building programs that help organizations communicate clearly, support product adoption, build credibility, and increase sales.

I'm frequently quoted by journalists and invited to speak at industry events on topics including growth strategy, content-led demand, ecommerce and email marketing, lifecycle marketing, and customer experience. I've spoken at events around the world, and my insights have appeared in outlets such as Forbes, Bloomberg, USA Today, Adweek, and Total Retail. I've also served as an expert witness related to ecommerce and consumer behavior changes.

** CURRENT FOCUS **
My work today centers on GTM strategy, content marketing strategy, product marketing, and thought leadership initiatives that help organizations communicate clearly, build credibility, and scale efficiently. I continue to collaborate with organizations on engagements related to growth, content strategy, and executive and brand visibility.
I'm always looking for the next exciting project or role, and I would love to work with you. Please reach out.

Details

ContractFreelance, Remote

LocationDurham, United States

Skill LevelSenior, Director

Tagged Job TitlesMarketing Director, Marketing Executive, Digital Marketing Manager

Achievements

Contributor:

Greg has been a Contributor since 8th August 2024.

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Recommendations

Currently No Recommendations

Skills

Analytics, Audio Visual, B2B, B2C, Brand Management, Brand Stategy, Branding, Broadcast, Content Management, Digital Marketing, Digital Strategy, Email, Email Marketing, Marketing, Marketing Strategy, PR, Promotions, Strategy Planning

Sector Experience

Brand Management, Consulting Services, E-Commerce, Marketing, PR, Retail

Awards

MarCom (Gold 2007), MarCOm (Gold 214)

Activity

Connections0

Followers3,483

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Likes2

Creativepool member since 29 July 2024

Greg's articles

Industry

The New Cultural Capital: Why Authenticity Matters More Than Ever #CultureMonth

Inspiration

Does anyone really care about Black Friday anymore?

Features

Influencer Fatigue and What It Means for Marketers #MediaMonth

Features

The Power of Nostalgia: Why Retro Marketing Campaigns Will Always Connect with Consumers

Inspiration

The Billion Dollar Failure of the Apple Vision Pro - What Can We Learn from It? #FutureMonth

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