About me
Greg is a dynamic creative and committed, award winning marketer, innovator and communications professional with over 17 years of experience. Armed with strong International marketing, PR, innovation and brand planning skills, highly creative coupled with entrepreneurial flair, creativity with the ability in translating ideas and brand objectives into commercial viability coupled with solid business acumen. He can communicate and inspire people at all levels and can turn insights into winning strategies. Believing in leading from the front and providing a combination of positive and nurturing support to his team in order to get things done and deliver great client work. Over the years he has regularly worked with and advised governments, sovereign leaders, boards and senior marketers to develop strategic and innovative thinking to evolve brand narrative around their companies, causes and brands.
He has delivered innovation and planning workshops to SME's in the UK on behalf of local government. He has spoken at several conferences and written numerous features on subjects ranging from; advertising in a recession to social media as a marketing tool, online reputation management and co-authored a new book on Innovation and creativity entitled Xceptional Ideas (please drop him a line if you would like a copy)
Skills
- Development of digital activation from web, content, mobile and social media, - Developing and executing end-to-end planning to market campaigns, - Development of impactful positioning, message platforms and brand narrative, Brand management programmes including planning, product development and ideation, - Development and implementation of, PR, BTL, ATL and TTL campaigns, - Management of both European and global integrated accounts at a very senior level, - Consumer insight gathering & developing research briefs and turn them into award winning ideas, - Development of brand planning, activation, creative and ideation workshops, - Customer value proposition development, competitor and needs mapping
Sector Experience
real estate, telecoms & technology, food & drink, FMCG, destination marketing, retail and banking
Awards
- Oversaw a two hour documentary made for NTV Japan on The People’s Supermarket winners of NRTV awards, Observer ethical awards 2011, Smart Urban Awards for innovation, co-op retail awards, - Won two IMAX film marketing awards for the first 3D IMAX film made in Saudi Arabia, - Won GEMMA (Digital & PR) award in the Middle East for creating the best destination in the Middle East, - Nominated for 2012 Shopper Connection award for my Shoppertainment strategy for Pynkiss, - Nominated for two awards for In-house recruitment creative for “Super Hero” Ads, - Global brand creation, trade launch and store roll out of Pynkiss Italian fashion brand, grew sales by 36%
Trade Associations
CIPR