Greg Hahn
CCO
ABOUT
Hard seltzer has enjoyed explosive category growth and every beer brand is jumping on the bandwagon to launch one. But MGD would never launch a seltzer, because it is unapologetically beer. So the brand launched a seltzer the only way it knew how: by strapping it to a rocket and blasting it into oblivion. The launch was teased with video content and hosted as a live-stream that over 1 million people tuned into.
MADEIT CREDITS
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Molson Coors Beverage CompanyClient
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Alison WhisenantAccount Director -
Anne PandoSenior Marketing Manager -
Brendan ScullionAssociate Creative Director -
Corina DennisonExecutive Producer -
Daenen BrambergerAudio Mixer -
Darrin PateyCreative Technology Director -
Ed SkupeenFlame Artist -
Jason MacdonaldEditor -
Jeff McCroryChief Strategy Officer -
Jessica IveyFlame Artist -
Jimmy GeorgeSenior Strategist -
Joseph SoutulloLine Producer -
Julia SwanDirector of Photography -
Kerry McKibbinPresident -
Kevin MulroyExecutive Creative Director -
Laura MolinaroProducer -
Laurent TurlureProduction Designer -
Leila CheeBusiness Manager -
Leo HicksMusic & Sound Designer -
Louanne ChanContent Producer -
Matt RosenblumColour Artist -
Max BinghamAssociate Creative Director -
Maxwell RedingerAssistant Editor -
Michelle StJacquesChief Marketing Officer -
Mischief @ No Fixed AddressAdvertising Agency -
Pete MarquisDirector -
Riley DoniganAssistant Editor -
Sofia ColucciGlobal Brand Vice President -
Strike AnywhereProduction Company -
Valentina GutierrezJunior Designer -
Victoria Di ValerioAssociate Creative Director -
Victoria GuenierExecutive Producer -
Greg HahnChief Creative Officer -
D&AD -
Will DempsterHead of Production