Greg Hahn CCO

ABOUT

Hard seltzer has enjoyed explosive category growth and every beer brand is jumping on the bandwagon to launch one. But MGD would never launch a seltzer, because it is unapologetically beer. So the brand launched a seltzer the only way it knew how: by strapping it to a rocket and blasting it into oblivion. The launch was teased with video content and hosted as a live-stream that over 1 million people tuned into.

MADEIT CREDITS

  • Molson Coors Beverage CompanyClient
  • Alison WhisenantAccount Director
  • Anne PandoSenior Marketing Manager
  • Brendan ScullionAssociate Creative Director
  • Corina DennisonExecutive Producer
  • Daenen BrambergerAudio Mixer
  • Darrin PateyCreative Technology Director
  • Ed SkupeenFlame Artist
  • Jason MacdonaldEditor
  • Jeff McCroryChief Strategy Officer
  • Jessica IveyFlame Artist
  • Jimmy GeorgeSenior Strategist
  • Joseph SoutulloLine Producer
  • Julia SwanDirector of Photography
  • Kerry McKibbinPresident
  • Kevin MulroyExecutive Creative Director
  • Laura MolinaroProducer
  • Laurent TurlureProduction Designer
  • Leila CheeBusiness Manager
  • Leo HicksMusic & Sound Designer
  • Louanne ChanContent Producer
  • Matt RosenblumColour Artist
  • Max BinghamAssociate Creative Director
  • Maxwell RedingerAssistant Editor
  • Michelle StJacquesChief Marketing Officer
  • Mischief @ No Fixed AddressAdvertising Agency
  • Pete MarquisDirector
  • Riley DoniganAssistant Editor
  • Sofia ColucciGlobal Brand Vice President
  • Strike AnywhereProduction Company
  • Valentina GutierrezJunior Designer
  • Victoria Di ValerioAssociate Creative Director
  • Victoria GuenierExecutive Producer
  • * Greg HahnChief Creative Officer
  • * D&AD
  • * Will DempsterHead of Production

Seltzer Launch

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