Greg Hahn
CCO
ABOUT
TikToker Carly Joy blessed the internet with a tutorial on how to "bless your f**king cooch" with Eos shave cream. Her viral video opened up an unfiltered conversation about a taboo subject, and while most brands would shy away from her candid attitude, Eos wanted to celebrate it and keep the conversation going. A limited-edition line of Cooch Blessing Cream was launched, complete with verbatim instructions on how to achieve a "smooth-ass hooha".
MADEIT CREDITS
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EosClient
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Bianca GuimaraesExecutive Creative Director -

Caitlin GeorgeSocial Media Strategist -

Carley CaldasVP Brand Marketing and Media -

CMMPR -

Dana BuckhornCopywriter -

Erin BantingDirector PR -

Jeff McCroryHead of Strategy -

Jessica HoffeldtPR Manager -

Jimmy GeorgeSenior Strategist -

Kerry McKibbinPresident -

Kevin MulroyExecutive Creative Director -

Laura BierbaumVP Public Relations and Corporate Communications -

Leila CheeBusiness Manager -

MakeoutProduction -

MekanismMedia -

Mischief @ No Fixed AddressAgency -

Oliver McAteerDirector of Development -

Sierra DennisSenior Brand Manager -

Soyoung KangChief Marketing Officer -

Tanner ThompsonArt Director -

Tyler HarrisAccount Director -

Greg HahnCo-Founder and CCO -

D&AD