Greepol B.
Creative Group Head
ABOUT
“The Scent That Gives You The Scene” shifts the spotlight from the presenter to the everyday people who wear MITH, giving them their own moment in the scene, just like a presenter would. In Thai, the word “scene” carries a double meaning: not only a cinematic scene, but also the moment someone shines in real life.
The film breaks away from conventional celebrity-driven fragrance advertising by celebrating ordinary people who are usually behind the camera, giving them the chance to become the presenters instead. Baifern proudly passes her spotlight to the production crew and even the service staff. The real director and the real client also appear in the film, reinforcing the authentic spirit of “The Scent That Gives You The Scene.”
MADEIT CREDITS
-

Sawarin JuntaratipCommunications Manager -

Greepol B.Creative Group Head