ABOUT
What we did:
Our challenge for the brand identity was to represent growth and appeal to senior business leaders without appearing too green. The business model aligned perfectly with the growth cycle of sustainable forest management so the solution presented itself to us and all we had to decide on was which stage of that growth cycle would best represent the business. We explored everything from saplings right through to finished timber and ended up in the middle using the profile of a teak tree, abstracted to represent outward, organic growth.
What happened:
Using the linework from the logo, we built the foundation for a robust visual identity system which we then applied to the website structure and created a powerful online presence for the Forest Fund to be used as an information portal for the business and for anyone interested in learning about or even signing up to this fantastic initiative.
Back to Brochure Website for Forest Fund project
Arrann Diamond
Director, Greenwich Design
United Kingdom
James Otto
Junior WordPress Developer, Greenwich Design
United Kingdom