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Greenspace has designed the largest, most advanced Toyota retail and service flagship in the UAE for Al-Futtaim Motors. The modern retail and service space is spread across five levels, 14,000 square metres and houses more than 80 new and used vehicles.

Called ‘The Toyota Wave’, the building offers a series of customer zones, including a digital design studio, a café, play space for children – complete with electric cars and 100-metre indoor track, a gallery, handover lounge and a service centre.

“We installed over 1,600 square metres of programmable LEDs which effectively turns the entire front facade into an enormous screen. It allows us to play animations, messages and film content that can be seen from a great distance”. Adrian Caddy, Founder, Greenspace

In order to understand the region and the many types of the customer journey the flagship would need to cater for, Greenspace ran a series of workshops with Al-Futtaim and Toyota’s retail and service teams.

From this work, a legacy-driving idea of ‘Passion for Better’ became the strategic focus and inspiration for us to design not only the interior architecture but all forms of human, physical and digital interaction.

The curved lines of the Wave exterior are echoed along the length of each floor by suspended white fins that are contoured from the front to the back of each floor.

The flooring on each level is shaped around two colours of large Italian ceramic slabs, creating a fluid space that feels ‘simple and mathematical yet soft and emotional’.

The Toyota Play Space is where children can race electric cars on a 100-metre indoor track, watched by parents on a feature staircase that links two floors with integrated platform seating.

A 3D printer lab, Toyota design drawing and modelling stations and VR headsets are also on hand to occupy, educate and inspire future Toyota customers.