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As part of an ongoing brand development strategy with Timberland, Green Room worked with Timberland on the redesign of their Glasgow flagship store. Building upon the latest marketplace evolution and championing the authenticity of the Timberland brand, the brief called for a creative concept that appealed to all audience demographics.

Our retail designers used materials such as wood and brick to create an authentic space that celebrated the heritage of the listed building location. Zoning principals and wayfinding were introduced to create specific areas for each audience demographic, and hero product presentation was used at the entrance atrium to showcase the three key ranges.
A timeline graphic was installed on the wall behind the stairs to celebrate Timberland’s brand history. This was constructed out of coloured piping and rustic panels; not only telling the brand story but driving traffic upstairs.

Find out more about this project here: projects/timberland-glasgow-flagship