ABOUT

As part of our work with The North Face (TNF) on their Global Retail Definition Strategy, we redesigned their Milan flagship store to be a 'base camp' for weekend warriors and hardcore explorers to plan their next adventures.

With the TNF athletes and a community of adventurers at the heart of the design, the Milan flagship celebrates the brand tagline of "Never Stop Exploring". A whole host of retail design elements were employed - as well as the new global strategy - to bring the store to life.

Find out more about the project here: projects/tnf-milan-flagship