ABOUT
WestBeverages is a 2in1 web project, in the spirits industry. I did the interface design and UX design for both B2C (business 2 customer) and B2B (business 2 business) appearences on the web.
The B2B/wholesale platform is not visible before login.
The 2 e-commerce layouts had to follow the same visual identity of the brand, but in the same time be a bit different (for the traditional online shop and wholesale platform).
So I used black and stronger contrasts for the traditional online shop, and more light colours (white & green) for the "hide" platform, wich has a lot more technical specifications and an ERP solution integrated*, therefore strong colours couldn't help there.
Another specification was to login quikly, and therefore I designed an quite nice login (as you can see in the screens or online). The project also included rebranding (redesign of logo).
*The project was for made for Senior ERP - one of the leading companies in ERP software solutions in Romania (business process management software).
MADEIT CREDITS
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WestBeverages Romania, TimisoaraClient
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Nania ConstantinescuInterface (UI) Designer, UX Design -
Ioana AndreiLogo Designer -
GreenAd DesignersWeb Design Agency