ABOUT

To celebrate a decade of inspiring art and community, 'Family' is one of four cinematic stories created by Emmy Award winning filmmaker David Charles marking The Broad's 10th anniversary with a campaign focused on the people who experience its iconic collection.

Filled with authenticity, it's goal is that of humanizing an art institution, and welcoming people to connect with art in deeply personal ways. This spot in particular offers a unique perspective through the wise eyes of a child.

As the director behind the series, David Charles turns the art-going experience into a moment of human connection. You hang with each other while you are in awe of the masterpieces hanging on the walls.