ABOUT

Riviera Iced Tea | Branding, Packaging Design & Marketing

We were approached by Riviera iced tea to create a new brand of premium iced tea.Inspired by the Mediterranean, the brief was to steer clear of typical iced tea imagery– and create a more refined brand for the category.

We created an identity and packaging design inspired by Mediterranean sunsets, pastel skylines, and Summer ombres.

A versatile brand toolkit was created to include skylines, landscapes and more. From here we further supported Riviera with direct-to-consumer packaging and brand launch marketing materials. Upon its retail launch – Riviera consistently outperformed competitor ready-to-drink brands and was a consistent top-selling brand.

Client: Riviera Iced Tea
Disciplines: Branding, Brand Strategy, Packaging Design, Marketing
Agency: Greatergood® Brands