ABOUT

Hello Vitamins
​​​​​​​Vitamin Brand Strategy, Branding, Packaging Design & Website Design

Brand strategy, branding, packaging design and e-commerce website design for vitamin challenger brand Hello Vitamins

The Brief
Hello Vitamins wanted to challenge own-label ranges, DTC disruptors and entry-level Amazon vitamins by creating a brand that felt clear, credible and desirable. The aim was to simplify vitamin benefits while building a range people would be proud to display in their everyday spaces.

The Work
We created the brand identity, packaging design system and visual and verbal language from the ground up. With nine SKUs launching simultaneously, we focused on building a cohesive family while ensuring fast differentiation. Each product features bespoke, vibrant illustrations designed to subtly signal benefits and build collectability across the range.

The Outcome
Hello Vitamins launched with a confident, benefit-led brand that cuts through both on shelf and online. The clear navigation and bold illustration system make the range easy to shop, while the considered design elevates vitamins into everyday objects people are happy to keep on display.

Client: Hello Vitamins
Disciplines: Brand Strategy, Branding, Packaging Design, Retail Strategy, Website Design, Integrated Marketing
Agency: Greatergood® Brands