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A BETTER CONNECTED FUTURE
From electric vehicles to automation, the automotive industry is moving rapidly.

More than ever, connected data is driving business decisions in the consumer market.
And if you buy, sell, or manage vehicles for a living, you're likely no stranger to Cox Automotive.

To meet ever-shifting customer needs and solidify its position as the world's largest service provider, Cox Automotive is transforming its digital customer experience in Europe.
The new look and feel brings together a vast portfolio of interconnected products, and services.

A MUST FOLLOW AUTOMOTIVE BRAND
At a time of electrifying change in the industry, 360-degree insight is vital to customer confidence. The company's 125-year legacy would be the building blocks for a digital identity that was kinetic, dynamic, and always up to date.

Cox Automotive and Great State collaborated on a creative direction that would incorporate the existing logo, while refining the look and feel for European sensibilities.

PAN EUROPEAN APPEAL

A Swiss typeface, precise grid, and revised colour palette challenge customer perception, presenting Cox Automotive as contemporary, interconnected, and seamless.
Representing the flow of dynamic data from one business to another is a visual unifier – a streamlined X with a pulse of light coursing through.

A mobile-first website with thoughtful micro-interactions and motion principles encourages a free-flowing, user-centred experience, connecting compelling insights and effective solutions to new business leads.

Gone are the cold car showrooms and heavy long-form copy. Aspirational photography with a continental tilt highlights the next-generation end consumer. And a sophisticated and insightful tone of voice guides customers seamlessly on social, CRM, and site.

IMPACT

It worked. We could see the impact from within the first 6 weeks after go-live:

- There were a massive 48% more events/interactions across the site demonstrating our redefined information architecture was empowering users to dive deeper into Cox portfolio.
- 23.5% increase in users
- 62% more views
- 27% more sessions recorded.
- Search queries for Cox Automotive have also increased by 6%,
- while the site's average position in search results has gone up by 0.4%.

But they didn’t stop there. They wanted to be sure that this new digital brand and digital experience was changing perceptions of their brand, so, they went looking for answers:

- 98% of enterprise non-customers said they would be more likely to do business with the new brand. An additional 86% of non-customers in business leadership said they, too, would be more likely to work with the new brand.

And this next generation brand experience has exploded beyond its original remit. Cox Automotive Europe has rolled out the new digital design language to wider touch points and even taking the new look and feel offline with in-person events and brand merchandise.