ABOUT

The client’s challenge
To drive sales while bringing the brand promise ‘shinebright’ to life – in a promotion that would engage our target audience (the ‘creative classes’) and encourage interaction.

Our idea
We challenged shoppers to demonstrate their creativity by designing their very own Vespa, then gave them the chance to win it too. We enabled anybody to release their inner-designer, by making it super-easy to be creative – and to associate this feeling with the brand.

The results
Sell in and display secured in Sainsbury’s, Tesco and Boots and over 30,000 entries. Most impressively, the percentage of customers entering was double that of similar competitions.