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Just how far do you have to go to get people to notice the best deal? Our stunt for SMARTY puts this to the test, making fun of so-called ‘British reserve’ and people’s capacity to spot a bargain.

Set in a typical corner shop, the fly-on-the-wall style video shows a series of customers shopping in the small store, which becomes increasingly festooned with “Ask for Discount” signs, stickers and other paraphernalia, including the shopkeeper himself wearing a T-shirt with the words in large letters on the front and drinking from a mug emblazoned with the slogan.

Will any customers ask for a discount? Or do we need more fluorescent signs...