With digital arguably superseding traditional TV advertising as the most relevant and cost-effective way-forward for the industry this year, it's surprising that we actually enjoyed such a banner year for great, 30-90 second creative content. Of course, many of the spots including below found their audiences online, but the lion's share of them still stuck somewhat rigidly to the same formula that has been keeping adland afloat for decades.

2017 was the year where politics went mainstream (in a big and bad way) and right or left-leaning bias began to