ABOUT

Adidas
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I created some work for Adidas HQ [Herzogenaurach, Germany] that ultimately didn't see the light of day. As part of the creative brief, I took it upon myself to design something extra that wasn't asked of me. I decided to design a new version of the famous Adidas logotype, that for many people, is a design classic.
The design thinking was to implement a contemporary feel to the logotype designs, but also retain the feel of the brands existing design. I feel I found a balance of creating something fresh, and modern, whilst also respecting the brands heritage.