ABOUT

Introducing Alive By Night, the world’s first UV-reactive foiled label series.
This vibrant and bold series of eye-catching drinks labels consists of five neo-punk and retro-inspired designs, where each label alternates its appearance according to the environment's lighting – daylight and blacklight.

Alive By Night’s ethos revolves around embracing the darkness, to push the boundaries, challenge the norms, and create an immersive experience that transcends the ordinary. It aims to captivate and inspire the creative industry to look beyond design boundaries and explore the endless possibilities of ideas and finishes.

These five rebellious labels perfectly appeal to the tastes of today’s young, adventurous consumers and the demands of disruptive brands – those who want to stand out from the crowd and shine brightest, even in the dark.

Bringing a new dimension to the world of packaging & label design