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In store promotions of new products often require large temporary display units. These are specialist pieces of cardboard engineering and often hold a selection of items to entice the customer.

To create the print artwork for these units requires excellent knowledge of how the flat elements fold up and are assembled to ensure the correct parts are printed and the design will match up as intended. It also means creating custom layouts that follow the signed off key art and will often require rebuilding the master to ensure that when elements are moved around, nothing gets broken in the process.

Shown here is a 9 Pocket Free Standing Display Unit (FSDU) which was one of a suite of items created for the product launch.