ABOUT

Step inside the Guinness Open Gate Brewery in Chicago — a bold, modern destination that opened in 2023 and brings the unmistakable taste and spirit of Guinness to the heart of Chicago’s West Loop. This expansive brewery, restaurant, and taproom invites guests to immerse themselves in the craft of brewing, from expertly poured pints to hands-on beer-brewing classes, all complemented by a thoughtfully curated gift shop experience.

Graphic Village was honored to collaborate with the Guinness team to develop and produce the environmental graphics that activate this dynamic space. Designed to complement the brewery’s scale and architectural presence, the graphics reinforce the heritage, craftsmanship, and global legacy of the Guinness brand while enhancing the overall guest experience.

From bold brand storytelling elements to immersive visual moments throughout the facility, every detail was engineered to elevate the atmosphere and create a cohesive, memorable environment. The result is a space where tradition and innovation converge — brought to life through strategic design, precision production, and meticulous installation.