ABOUT

Aaron approached us with this statement "Black men are stereotypically perceived as threatening and menacing. I want this video to juxtapose those stereotypical images with those of black men portraying their softer and delicate side, aided by the use of... flowers."

The video begins playing up to these stereotypes but ends with a twist. "We threw our creativity into this, trying to trick the viewer in one direction before revealing something unexpected through clever camera zooms and reveals and ending on a moment of pure joy"

Directed by Grant Taylor and Kashman Harris.
Producer: Max Ross
DOP: Miguel Carmenes
1st AC: Oliver Munks
Gaffer: Jakub Paczos
Art Director: Elena Muntoni
Art Assistant: Jimmy Van Twest
MUA: Cheryl McQuaid
Sparks: Ian Blackburn and Lluc Mestre
Runner: Thomas Redhead
Colourist: Tytanium
Editor: Gonçalo Sá Correia
Trumpet: Ife Ogunjobi
Actor 1: Samuel Kyi
Actor 2: Jeremiah Olaleye
Actor 3: Benny Sarpong