Grant Theron Global CEO

ABOUT

In Colombia, a territory the size of Portugal belonged to the guerrillas. For almost 60 years people couldn't visit the area for fear of being kidnapped, and Colombians are still afraid to go there, despite a reconciliation six years ago. Chevrolet wanted to show that its SUVs can handle any terrain – even those filled with dirt roads and bombed-out bridges. To do so, the brand enlisted former guerillas turned tour guides, a filmmaker and a war reporter to document these undiscovered destinations in a film that was shown on Discovery Channel.

MADEIT CREDITS

  • General MotorsClient
  • Alejandro BermudezChief Creative Director
  • Andrea BasantesDirector of Strategy
  • Andrea RuizMedia Account Director
  • David PantojaCopywriter
  • Diana CeausuGlobal Chief Strategy Officer
  • Gaëlle BouletreauAccount & Business Director
  • Jeff BeverlyGlobal Director of Content Production
  • Luis CortesArt & Content Producer
  • Matt CanzanoGlobal Chief Creative Officer
  • McCann ColombiaAdvertising Agency
  • Niccolo AlarcónArt Director
  • Samantha AnkenyCreative Operations Manager
  • Samuel EstradaRegional Business Director
  • * D&AD
  • * Grant TheronGlobal Business Director

Lost Roads

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