About me

My official title is copywriter. But more than that I see my role in agencies as an ideas generator. I firmly believe that great creative work is only as good as the idea upon which it is based.

That's why I spend so much of my time isolating concepts, identifying unique insights and interrogating ideas, all the while considering clients' needs above all else. I am 100% committed to developing original ideas that are anchored by logical foundations, and presenting them as compellingly and concisely as possible.

I think this great Latin saying sums up my philosophy best:

"Rem tene verba sequentur" - grasp the subject and the words will follow.

I am a South African copywriter with an EU passport. I have around 6,5 years of experience and am currently living and working in London.

Over this time I've worked at Johannesburg-based experiential behemoth VWV, multi award-winning ATL agency TBWA Hunt/Lascaris, and most recently London-based integrated agency OgilvyAction. I've also done a fair amount of freelance in London along the way. This has acquired me a wealth of experience and skill over a wide spectrum of media. Above the line, below the line, through the line; I've walked them all.

Skills

Coonceptualisation and copywriting across a highly diverse spectrum of sectors such as FMCG, automotive, alcoholic, leisure and financial., Experienced at working across a wide range of media such as TV, radio, print, outdoor, digital experiential and shopper marketing.

Sector Experience

FMCG, Automotive, Retail, Health & Beauty, Finance, Alcohol, Etc

Awards

EDUCATION, BA Psychology, Postgraduate (Honours) Industrial Psychology, AWARDS, Silver Loerie(Nando's experiential), Vinegar Chip Shop

Clients

Adidas, Bacardi, British American Tobacco, Burger King, Halfords, Hotpoint, HSBC, Johnnie Walker, Kodak, Morrisons, Nandos, Nikon, Nissan, Nokia, Pedigree, Sky, Standard Bank, Toblerone, Visa, Walkers, Whiskas