Gramercy Park Studios
London
ABOUT
Pringles wanted to capture the attention of Europe’s frequently snacking gamers and prove its social powers to the gaming community. Grey brought the most antisocial character out of a real game and into the real world. He connected with millions of gamers and rose to fame, all before returning to his game for good as a more friendly character. The Pringles-fuelled zombie made it into the top ten most-watched streams globally, trended on Twitter and even generated his own fan art. Thanks to Frank, sales of Pringles increased 24.7%.
MADEIT CREDITS
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PringlesClient
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Agi VaranyiBusiness Lead -
Alfie JohnsonDirector -
Andrij ParekhDirector of Photography -
Claudine HarrisManaging Director -
Conor ByrneDirector -
Doochy MoultProducer -
Doochy MoultProducer -
Francesca PhilsonBusiness Director -
Gil Caldwell-DunnStrategic Planner -
Gil Caldwell-DunnStrategic Planner -
Gordon DonaldPartnerships Director -
Greg KatesProducer -
Greg PatersonPlanning Partner -
Javier CampopianoCreative Chairman -
Jessica BishoppDirector -
John DoryExecutive Producer -
John DoryExecutive Producer -
José A. Garcia-GonzáChief Content Officer -
José A. Garcia-GonzáChief Content Officer -
Lee BarberPlanning Partner -
MIAI Brand PartnershipsBrand Consultancy -
Michelle KasperProducer -
Rameez Al AghbarAccount Director -
Rameez Al AghbarAccount Director -
Raw FuryPublishing Company -
Susie McBethBrand Manager -
Tamsine FogginBusiness Director -
Tyler ByrneProducer -
Veronika DvorskaAssistant Agency Producer -
XboxPublishing Company -
CaratMedia Agency -
Creative Circle, Creative Foundation & The UK Creative FestivalAwards Body -
Grey LondonAdvertising Agency -
Lee BarberDirector -
Laura Jordan BambachCCO -
Roberto KilciauskasCreative Director -
Pedro RosaCreative Director -
Elliott TaggProducer -
Gramercy Park StudiosPost Production Agency -
Wake The Town LtdMusic Production Company -
Angela HardingSenior Creative -
Terry OneillCreative -
Caroline BartonAccount Manager -
D&AD