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Matt Cross, UK Deputy Managing Director of Hotwire PR, gives expert advice to content marketers regarding the multiscreen world.

Netbiscuits reached out to me to travel to the Hotwire offices in London, and set-up and capture an interview with their Deputy Managing Director. I had only a 30 minute window to chose an appropriate location, set up the shoot and conduct the interview, with pre-agreed questions. I then edited down the footage into a digestible, engaging video with three days of the shoot.