ABOUT

Each year EuroPride, the momentous two week cultural festival dedicated to stimulating and celebrating acceptance of the LGTB community, appoints a different European city as host.

In 2016, Amsterdam earned the honour. Invited to create a unique visual identity and campaign for the event, VBAT’s challenge was immediate and clear: to position Amsterdam as both the capital of Europe’s LGTB community and as a longstanding and relentless champion of individual freedom to love and be loved by whomever, wherever.