ABOUT

LaSalle is one of the world’s leading real estate investment managers.

In the UK, they work with local authorities to develop student accommodation and shopping malls, managing over £5 billion of assets. Their approach to real estate investment is unusual. Unlike their deal-led competitors, LaSalle study the human dynamics of their developments. What people want from their built environment: owners, tenants, investors.

It’s an approach we summed up in an organising idea as ‘we build trust’. And then brought to life with online ads leading to a microsite, and press ads in specialist titles.