ABOUT

Aviva are best known for household insurance so to raise awareness of their health offering we created the Aviva Healthy Cheer, to congratulate friends and relations for their healthy effort. The hub of the activity was Facebook where we first put out the call for cheerleaders and posted their auditions, then we called for nominations and then we showed the recipients of the cheers and their reaction. For a very modest budget we achieved very high levels of engagement, way above Aviva's other social activity.