While still earning his degree in psychology, Graham began his career in 1996 as an eager strategy intern at Mad Dogs & Englishmen, and never looked back. Graham then spent the past two decades honing every aspect of his chosen craft, in every corner of the marketing strategy world. Along the way, Graham had the honor of contributing to award winning (and more importantly, impactful) campaigns for a truly diverse set of brands including: SAP, Kraft, Ritz-Carlton, SAB Miller, DuPont, Kodak, Unilever, EDS, LG, Microsoft, Nestle, Kimberly Clark, ExxonMobil, CarMax, Volvo, Verizon, HP, Samsung, and more.
Driven by a belief that the obvious answers in life are boring, Graham believes our industry has, for too long, merely held up mirrors to our audiences and wrongly expected them to be excited by something they may find to be "universally true". He prefers to design his work product and processes around more personally UNEXPECTED TRUTHS, having found them more effective insights as they, by definition, must be simultaneously surprising and familiar.