ABOUT

Concept:
ORMA wanted something calm and quiet — not the loud, trend-chasing look most beauty brands go for.

Execution:
I built the identity around a soft wordmark and an abstract mark, kept to cream and deep teal-blue. It carries through packaging, labels, a shopping bag, business cards, and a repeating pattern — same restraint everywhere it shows up.

Results:
The brand reads as considered and high-end rather than another generic beauty label.