Graeme Bowman Copywriter/​CD

ABOUT

P&G asked all their brands to come up with work for the London 2012 Olympic games. Working initially on Flash, we came up with the idea to clean London before the Olympics started. P&G liked this idea so much they attached Ariel and Fabreeze to the idea too.

AWARDS

Creative Circle Award - Nomination
Eurobest Award Shortlist
Kinsale Shark Award
One Show - Merit

Who liked - P&G Capital Clean-Up

Back to P&G Capital Clean-Up project