ABOUT

Who Gives a Crap are one of my favorite companies on the planet. They make the world a better place, one toilet roll at a time by using bamboo instead of trees, donating 50% of their profits to build toilets in the developing world, are a B certified corporation (no mean feat) and have the best ad campaigns. Their company is ethical, carbon neutral and they really do give a crap about helping others and the planet, as well producing a quality product for your bum. I wanted to play around with some ideas for print copy, keeping their quality tone of voice and brand awareness intact.

A fun project to develop print advert copy that matches the tongue in cheek (get it?!) advertising that Who Gives a Crap does so well. I produced three poster campaigns that encourage customers to connect with the product, the idea of showing up in the world as someone who gives a shit, and highlight the ethical backbone to this kick-ass company. Print adverts can sometimes be forgotten in a world of Instagram and Tiktok but can be incredibly effective. Lots of fun!