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Burn Bright Wellbeing
Email Marketing / Newsletter /Spec

So often, CPD course newsletters are thrown together and sent in an email because organisations assume professionals will treat course enrolment as a ‘tick the box’ solution. This spec copy appeals to teachers who are inundated with options and lacking time to read through the information thoroughly. This spec is written with time-poor educators in mind who need to make an informed decision, fast.

Yes, educators need to fulfil their CPD requirements but that is no reason to send an information overload to their inbox. Newsletters can do so much more than deliver information and pressure sales. The copy appeals to their deeper desire to support the students that they care about. The messaging is no longer about meeting a training requirement and is focussed instead on increasing skills in pastoral care. The copy style recognises that student care is their passion and teaching is not merely a profession. The special offer also rewards teachers for enrolling and gives them options that match their availability and budget.