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Exactly one week on from International Women’s Day our new film reveals the shocking reality of gender stereotyping amongst primary school children. The two minute film was shot on location at Whitstable Junior School in Kent with 20 children between the ages of 5 and 7.
When asked to draw a firefighter, surgeon and a fighter pilot, 61 pictures were drawn of men and only 5 were female.
The ‘Redraw The Balance’ video provocatively captures how, early on in their education, children already define career opportunities as male and female.
The pro-bono film has been made for the Inspiring the Future charity by leading creative agency MullenLowe London. The charity is urging people to share with friends and colleagues and raise awareness of how much needs to be done to tackle gender stereotyping.