ABOUT

In February 2021, Honda unveiled the all-new hybrid HR-V, but the new model didn’t arrive in European dealerships until early 2022. We needed to bridge the gap and re-generate interest in the vehicle across 17 markets in Europe.

Concept:
A pristine Honda HR-V is an insult to the potential for adventure that their playful SUV offers. So we embraced the dirt that’s normally airbrushed out of car ads, and put the evidence of real thrills front and centre. We created the campaign ‘Everyday Adventures’, and set out to make a virtual showroom with a difference, all underpinned by influencer stories.

Execution:
Having convinced our client it was time to be brave and bold, we set about making a virtual showroom with a difference. We had three production dynamics to map, curate and art direct – 720 degree exterior, 360 degree interior and giga-pixel camera technology, a highly unique way of shooting that enables users to zoom in and view every spec of dirt that attributes to each differing adventure. To bring adventures to life in an authentic way, we enlisted the help of five influencers across Europe and sent them off adventures in a HR-V e:HEV. We then re-created the dirt of these adventures on the vehicle, with a side-by-side images of the HR-V in showroom condition vs. lived in! The showroom tool was designed to direct people towards key high value behaviours such as: configure a car, book a test drive and visit the Honda website – with these journey options present on the webpage.