Grace Kalinowski Graphic Designer

ABOUT

Brief
Whilst working at John Lewis, I contributed to a range of projects, from seasonal campaigns like Mother’s Day and Valentine’s Day to larger branding projects for the women’s and men’s personal styling departments. This involved creating a cohesive look across all stores and enhancing service visibility to boost customer engagement and spending.

Solution
We promoted five key areas of personal styling, showcasing services in-store and online with a visual identity true to the John Lewis brand. A5 cards, noticeboards, and events boosted engagement, while photography ensured a cohesive, recognizable look. I then created a similar yet distinct style for menswear.

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