ABOUT

Brief
Emerging from the pandemic, companies like Harrods were eager to connect positively with their employees regarding the return to work. They introduced 'Hybrid at Harrods', a designed initiative aimed at effectively communicating the details of this new working arrangement to everyone in the organisation.

Solution
A flexible, adaptive identity was created with the Letter H, featuring one solid half and an interchangeable part. This mirrors the evolving work landscape, similar to the new hybrid working model. This design was used across all collateral communications in print and digital formats, housing content while creating a recognisable identity for all employees.