ABOUT

Brief
Eden Civil, a Melbourne-based family business with a 30-year legacy, was being passed down to the next generation. Their brief to me was to modernize the brand while preserving the heritage of their existing logo, striking a balance between fresh, youthful energy and the reliability and recognition that defined their original identity.

Solution
I refined the original logo, fixing irregularities while preserving its identity, introduced a vibrant colour palette, and created a simplified “E” for mobile. Modern photography highlighted a new generation shaping the brand, while a clean, user-friendly website refresh seamlessly blended the original logo into the updated look and feel.