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It’s our furriest venture yet, your pet’s answer to dinner time blues. Because if your furry friend’s tastes are like yours, kibble isn’t going to cut the mustard.

Last April Fools, we tucked into Floofsto, the crème de la crème of pet food. Packed with tongue-in-cheek messaging and bold photography featuring our fluffy pals, we leaned into the fun of flavour-packed dinners for our four-legged customers.

A campaign driven by and created for our social channels, our photography and messaging were styled to optimise online channel interaction while driving brand love in an engaging way. Did we fool you?