ABOUT

Project 12:

Concept, brand, logo and name generation - Snapshot insight.

Malaysian Property Brand in London.

We were given the task of coming up with names and the identity for a large scale new building located at One Blackfriars, London.

This was one of our concepts we presented. Our research found that the Malaysian word for "One", was the word Satu. We really liked the small, easy to retain and unique of the work. Perfect for a brand name.

This was not the final identity chosen but a firm favourite. The name is due to be revealed in the next few weeks and on the side of the building soon. We really enjoy name generation and bringing that identity to life, along with presenting our many ideas and brainstorm.