ABOUT

Project 23:

#branding, #signage and #restaurantinterior.

Burgerlicious Fast Food Restaurant - Camden.

The owners of Burgerlicious Camden approached me to create their #brandidentity and creative direction for their new food chain venture. The restaurant is a fast-paced burger bar where you can eat inside experiencing a cool, rustic and industrial atmosphere. Or take away. My designs and direction are proving invaluable when collaborating with the interior designer and architect re colour, shape and business direction. 

I started with penciling brand ideas using my client meeting notes. These notes are my secret weapon when creating a brand for a new client. They always give me what I call a nugget. A word, phrase or key piece of information as what the business means to them. Once I add this into my thought process and show that have listened, evolved and explored that option it often proves to be one of the most favoured concepts.