digitalart, creative, production artwork, print and installation.
Kurt Geiger Not For The Gym campaign.
Kurt Geiger asked myself and my creative team to design and concept the overall campaign for their Not For The Gym campaign summer 2018. We were asked to submit options for the overall creative, online and animated video elements.
We presented varying styles and art direction for the campaign and after various iterations we culminated all ideas into a crazy, bright, arty montage.
Kurt Geiger wanted every flagship store to be different which essentially meant the design would be bespoke to each store (60+ stores). The windows and visual merchandising were challenging task of model cut outs, die cut guides, masking, white ink, varying substrates including metallics and concrete material. A BIG shout out to our imprint large format and #installations team, who met the task head on to bring this campaign to fruition across the country and european stores.