ABOUT

Project 5:
#Graphicdesign and #DirectMail.

Jaeger Men’s and Womenswear Winter 2017.

This was a project we created with the #DirectMail team, who cleansed Jaegers database of contacts and allowed us to create a very targeted #print campaign to their loyal following.

We #designed and #printed approx 300k of these #mailers that reached the audience, it thanked them for their commitment and gave them an incentive offer. That in turn provided an uplift in sales.
My #creativity was very simple and #contemporary with accents of colour complimenting their clothing for #aw17.