ABOUT

Project 7:

Concept Branding and Visual Direction.
Hammersmith Property and Leasing Group.

The brief was to create a brand that would be unique and to compliment the focus of the property, which is to attract high level technology and future focussed companies to lease the building.

Something that was clear from the very first phone call and the building imagery, was that the shape of the windows and architecture looked reminiscent of a digital clock, which I thought complimented the tech focus perfectly.

You will see here that I have included a snapshot of my sketches and example brand ideas I created for the presentation to the client.

Simple, clean and connected to the building. Thank you.