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#Branding, #logo #identity and #creativedirection.

Finsbury Business Centre.

Finsbury Business Centre were looking for a brand refresh and asked us to come up with ideas and suggestions as to how they could re-market their business and attract more people to their creative, collaborative and shared workspace in Finsbury London.

The final concept used a simple sans serif logotype with a subtle change to the Y. The inspiration for this was to link it to positive business growth line and chart. The Y ascender is demonstrating a positive, growth and is achieving business success.

Subtle in form but powerful, the client loved the contemporary look with a simple twist. The application shots of building signage, new website and directional signage to come once complete.